MASTERMIND WINE

The issue was to find what defines a mastermind. Anyone could be a mastermind in their own life. The target audience is mainly geared to current Millenials and Gen Z. I addressed all the qualities of who can be described as a mastermind. A concept of the ideal illustrations that represent a mastermind’s vision using abstract lines and shapes. The modernistic inspiration led me to include a sans serif typeface and a sophisticated, intellectual color palette. I started to sketch out similar illustrations using eye and line shape designs from my concept mood board. The official design solution stands out with the enlarged illustration with a gradient color eye logo and a serif type on the front label. The back label includes the definition of a mastermind, along with where it was harvested from and the required legal information that corresponds to the liquor guidelines. The impact of this wine concept captures the consumer’s eye to the illustration of what a mastermind is. It can be anyone doing tasks, skills, and other abilities.